Marketing Officer

This role will be working closely with the marketing manager along with other internal teams/employees, to provide class leading marketing to both our existing customers and potential customers. This will involve all 4 of our business Pillars – IT Support, VoIP & Connectivity, Cabling & Security plus CORE Software.  The overarching goal of the role is to drive new leads and prospects into the sales pipeline.  The role will be engaging and will encompass a wide range of organisational, marketing & sales skills required to improve and create relationships with our customers and potential customers.

While the items on this document form the core of the day-to-day role, additional activities maybe requested of you, and therefore a goal-oriented mindset and exceptional organisational skills are required to be a part of this team. As a pro-active member of the team, you would be expected to help in any reasonable request.

Some of the skills we are looking for include: –

• Good organisational and multi-tasking skills
• Excellent Time Management
• Good customer service skills
• Good general education
• Proactive approach to sales & marketing
• Able to demonstrate good accuracy and attention to detail
• Ability to work under strict, and often tight, deadlines.
• A team player with high level of dedication
• Excellent communication skills

Communication

• Liaising with other departments within the business to generate content and to understand the preferred customer avatars

• Communication with the company’s existing and potential customers on a regular basis
• Communication with our staff to capture content about them for our marketing efforts
• Communication with the Sales Team, to ensure that the right messages are going out at the right time to existing customers.
• Communication with the Business Development Team to ensure that leads and prospects are delivered successfully into their pipeline.
• Communication with outsourced agencies to produce the desired results

Systems & Reporting

• Working with the Sales Support team to ensure that information about potential customers is kept up to date in our systems
• Management of the Marketing mailbox plus your own

 Specific Duties

• Follow the marketing strategy and track progress against it.
• Handover over to Business Development at the point of Lead Progression and Lead Closure processes.
• Management of Social Media Profiles for (LinkedIn, Facebook, YouTube, X, TikTok, Instagram, Google My Business, Bing for Business) across all Pillars.
• Creation and Scheduling of content for our Social Media Channels across all Pillars and Platforms
• Creation and Scheduling of content for our websites for all Pillars
• Design and delivery of email marketing campaigns across all Pillars.
• Monitoring of competitor behaviours including tracking their customers where possible.
• Liaising with external parties in relation to the creation of on-brand physical marketing collateral
• Assisting with the planning and Implementation of stands at tradeshows and exhibitions, again representing one or more of the brands/Pillars.
• Collection of data at the Quick Leads and Leads level before handing over to Business Development
• Working with the Business Development Representatives to ensure that they have the correct collateral available to allow them to deliver outbound marketing.
• Attend monthly marketing meetings with the SLT, including reporting on how many leads have been generated and by which methods.
• Keeping well-organised files and records of the business activity through internal sales tools i.e. Outlook and the ESP Intranet System (CORE)
• Assisting the Marketing Manager to Identify campaigns that are successful and those that fail and amending the strategy accordingly.
• Involvement with planning and executing social activities for staff
• Assist with reporting to the Senior Leadership Team on a regular basis to inform them of the results of the marketing efforts
• Assist with utilising the marketing budget effectively to deliver high quality, marketing qualified leads to the business
• Create focused content and campaigns
• Working with vendors and suppliers to create great campaigns and access funding for marketing
• Improving existing customer engagement via events and messaging
• Increase sales to existing customers using effective marketing to assist the sales team with cross-selling therefore increasing saturation levels for those customers.
• Delivery of the monthly newsletter for each Pillar

Reporting To

Marketing Manager

Direct Reports

This role has supervisory responsibility for Marketing Apprentices

Working Closely With

• Marketing Manager
• Head of Sales
• Account Managers (inside and outside of your team)
• New Business Team
• Technical Manager
• HR Manager
• Sales Support team
• Support Team
• Other staff as deemed necessary

The ESP Group of companies is an ambitious group.  The intention is to grow the business substantially.  In order to do this, the marketing function needs to continue to evolve, getting better each year.  With this in mind, our Marketing spend is expected to increase year-on-year and the intention is to grow the department.  For now, we will need to rely on external parties to deliver the things that we can’t, but the eventual aim is definitely to bring as many things in-house as possible.  This will create opportunities to develop your skills in different ways.  However the long-term aim of the Marketing Officer should be to develop your skills in such a way that you could succeed the Marketing Manager.