Apprentice Marketing Administrator

This role will be working closely with the Marketing Officer and Marketing Manager along with other internal teams/employees, to provide class leading marketing to both our existing customers and potential customers. This will involve all 4 of our business Pillars – IT Support, VoIP & Connectivity, Cabling & Security plus CORE Software.  The overarching goal of the role is to drive new leads and prospects into the sales pipeline.  The role will be engaging and will encompass a wide range of organisational, marketing & sales skills required to improve and create relationships with our customers and potential customers.

While the items on this document form the core of the day-to-day role, additional activities maybe requested of you, and therefore a goal-oriented mindset and exceptional organisational skills are required to be a part of this team. As a pro-active member of the team, you would be expected to help in any reasonable request.

Although full training will be given, some of the skills we are looking for include: –

• Sound organisational and multi-tasking skills
• Good Time Management
• Good customer service skills
• Good general education
• Proactive approach to work
• Good accuracy and attention to detail
• Learn to work under strict, and often tight, deadlines.
• Learn to be a team player with high level of dedication
• Good communication skills

Communication

• • Working with the Marketing Officer to generate content and to understand the preferred customer avatars
  • Working with the Marketing Officer to communicate with the company’s existing and potential customers on a regular basis
  • Working with the Marketing Officer to communicate with our staff to capture content about them for our marketing efforts
  • Working with the Marketing Officer to communicate with the Sales Team, to ensure that the right messages are going out at the right time to existing customers.
  • Working with the Marketing Officer to communicate with the Business Development Team to ensure that leads and prospects are delivered successfully into their pipeline.
  • Working with the Marketing Officer to communicate with outsourced agencies to produce the desired results

Systems & Reporting

• Working with the Marketing Officer & Sales Support team to ensure that information about potential customers is kept up to date in our systems
• Assistance with the management of the Marketing mailbox plus your own

Specific Duties

• Assistance with management of Social Media Profiles for (LinkedIn, Facebook, YouTube, X, TikTok, Instagram, Google My Business, Bing for Business) across all Pillars.
• Assistance with creation and scheduling of content for our Social Media Channels across all Pillars and Platforms
• Assistance with creation and scheduling of content for our websites for all Pillars
• Assistance with design and delivery of email marketing campaigns across all Pillars.
• Assistance with monitoring of competitor behaviours including tracking their customers where possible.
• Assistance with collection and manipulation of data at the Quick Leads and Leads level before handing over to Business Development
• Keeping well-organised files and records of the business activity through internal sales tools i.e. Outlook and the ESP Intranet System (CORE)
• Assistance with delivery of the monthly newsletter for each Pillar.

General Duties

• While the above sections form the core of the day-to-day role, additional activities maybe requested of you, and as a pro-active member of the company you would be expected to help in any reasonable request.

Reporting To

Marketing Manager

Direct Reports

This role currently has no direct reports.

Working Closely With

• Marketing Manager & Marketing Officers
• Head of Sales
• Account Managers (inside and outside of your team)
• New Business Team
• Technical Manager
• HR Manager
• Sales Support team
• Support Team
• Other staff as deemed necessary

The ESP Group of companies is an ambitious group.  The intention is to grow the business substantially.  In order to do this, the marketing function needs to continue to evolve, getting better each year.  With this in mind, our Marketing spend is expected to increase year-on-year and the intention is to grow the department.  For now, we will need to rely on external parties to deliver the things that we can’t, but the eventual aim is definitely to bring as many things in-house as possible.  This will create opportunities to develop your skills in different ways.  However the long-term aim of the Marketing Apprentice should be to develop your skills in such a way that you could become a Marketing Officer.