MARKETING AND COMMUNICATIONS MANAGER

This is a rare opportunity to bring marketing and communications in house and to create your own department! After several successful years this tech company are excited to find someone for their senior leadership team to grow the company’s existing external brand and support it’s internal brand.

• Work with an external agency and manage the relationship including KPI’s.
• Internal Marketing – Help create an exciting ESP culture through internal marketing
• Marketing to existing customers
• Marketing to prospective customers
• Lead campaigns
• Products and services
• Work with sales department to create the campaigns
• Monthly Newsletter / Social
• Curating Creative Content – Video, Design, Graphics – with external agency
• Ad Management – External Agency
• Working with Vendors for Co-operative funds for campaigns
• Create customer events/networking opportunities
• Webinars
• Manage award submissions and strategy
• Manage the marketing and communications budget
• Ensure that all marketing outreach projects are accompanied with strategic marketing
• Communicate with the sales team so that campaigns can be successfully and strategically executed
• Produce monthly reports and KPIS for the SLT Team on how successful campaigns are etc
• Ensure that the company website is always up to date including Team Members, news, blogs, social channels.
• Bring a creative element to the role which involves identifying areas of improvement, projects to drive forward, new ideas for the company brand etc.
• Identify and promote network and learning events and opportunities and encouraging attendance

• Work with an external agency and manage the relationship including KPI’s.
• Internal Marketing – Help create an exciting ESP culture through internal marketing
• Marketing to existing customers
• Marketing to prospective customers
• Lead campaigns
• Products and services
• Work with sales department to create the campaigns
• Monthly Newsletter / Social
• Curating Creative Content – Video, Design, Graphics – with external agency
• Ad Management – External Agency
• Working with Vendors for Co-operative funds for campaigns
• Create customer events/networking opportunities
• Webinars
• Manage award submissions and strategy
• Manage the marketing and communications budget
• Ensure that all marketing outreach projects are accompanied with strategic marketing
• Communicate with the sales team so that campaigns can be successfully and strategically executed
• Produce monthly reports and KPIS for the SLT Team on how successful campaigns are etc
• Ensure that the company website is always up to date including Team Members, news, blogs, social channels.
• Bring a creative element to the role which involves identifying areas of improvement, projects to drive forward, new ideas for the company brand etc.
• Identify and promote network and learning events and opportunities and encouraging attendance

• Working with our Marketing Department to ensure that we continue to generate Brand Awareness across all of our Pillars in our chosen Geographic areas and verticals
• Working with our Field and Telephone based sales representatives to develop leads.
• Following the Lead Generation, Lead Progression and Lead Closure processes including scripts.
• Collection of data and improvement of data quality of quick leads, leads and prospects
• Outbound Telephone calls to potential customers at the Lead and Prospect stage of our pipeline, including data capture about the calls.
• Handling of Inbound Telephone calls to the Sales Hotline & the Sales Line where cover is required, including data capture about the calls.
• Working with the Marketing department to ensure that their design and delivery of email marketing campaigns across all Pillars delivers inbound leads to your pipeline.
• Monitoring of competitor behaviours including tracking their customers where possible.
• Management of the Business Development mailbox (and your own)
• Creating proposals alongside the Senior Account Managers and delivering these proposals to customers where appropriate
• Closure of sales to potential customers
• New Customer handover to Account Managers and Support
• Attending regular networking events to represent one or more of the brands / Pillars
• Attending tradeshows and exhibitions to represent the Brand(s)
• Working with the Business Development & Marketing Apprentices to ensure that Quick Leads evolve into data that we can utilise to generate new business.
• Regular face-to-face meetings with potential customers.
• Supervision of trainees and other junior business development staff
• Reporting to the Head of Sales & Marketing regarding the performance of the Business Development function. including managing and delivering on your sales targets and KPIs which will be reviewed annually.
• Reporting to the Head of Sales & Marketing regarding the performance of your direct reports.
• Produce Tangible & Feasible Customer proposals
• Identification of ‘hot prospects’ and the necessary reporting to SLT
• Keeping well-organised files and records of the business activity through internal sales tools i.e. Outlook and the ESP Intranet System (CORE)
• Identify campaigns that have been successful and those that fail and report back to marketing and management.

Experience Required

• • Proven experience in a marketing and communications role is essential
  • B2B marketing experience is essential
  • Experience setting and delivering strategy
  • Comfortable with internal communications channels
  • Strong end to end campaign management experience
  • Able to establish relationships with stakeholders both internally and external to the business
  • Comfortable working with sales teams
  • Comfortable organising and occasionally managing events
  • A desire to establish and grow a marketing department
  • Comfortable working in the office 5 days per week
  • Strong written and verbal communication skills

Reporting To

Head of Sales & Marketing

Direct Reports

This role currently has no direct reports.