Improve Customer Relationships with Dynamics CRM

Written By: ESP Projects
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Microsoft Dynamics CRM 2011 is the Customer Relationship Management (CRM) platform from Microsoft.

Its single integrated platform aims to support any type of organisation and give them a customer-centred system with enhanced quality and availability of data. The highly flexible platform can be fully customised to meet any business environment, small or large, commercial or civil.

Of particular note is that MS Dynamics 2011 can operate from within MS Outlook and so gives a familiar feel to the software which really helps with quick user adoption. It can also be integrated with other MS Office and back office systems to allow for information to be more easily exchanged with existing data systems.

Commonly, MS Dynamics CRM 2011 is used not just for storing Customer information in one place, but also for a whole range of functions including Customer Service, Case Management, Sales & Marketing, Tasks and Workflow. This flexibility – coupled with streamlined management and reporting tools – means that Microsoft Dynamics 2011 has the potential to become your system for handling all customer or beneficiary interactions.