What are Cookies?
Cookies are small text files, downloaded to the visitor’s computer when they access a website. They enable websites to store such information as user preferences and login details. They may also be used to record how long visitors spend browsing each page on a site or what pages they visit most.
Cookies can be thought of as providing a “memory” for the website, enabling it to recognise visitors and respond appropriately. Generally, cookies are beneficial to the visitor, making interaction with frequently-visited sites smoother and easier than they would be without them.
What Should I do to Comply?
|Zero Compliance Risk
|Low/Medium Compliance Risk
|Sites that set cookies that ‘persist’ from one visit to another but don’t collect ‘personally identifiable information’. For example:
- Accessibility options such as text resize, contrast, etc
- Analytics cookies used to collect anonymous information about visitor numbers, page views, time on site etc.
- Social Networking Buttons such as Facebook, Twitter, Google+, etc
|High Compliance Risk
|Sites that collect ‘personally identifiable information’ in order to build up a profile of their visitor’s interests and preferences. Also, sites that contain third party adverts from advertising networks that monitor and track visitors across different websites.
||It is this type of cookie use that the legislation is primarily aimed at. It can be assumed that a higher level of informed consent is required in this case. An explicit opt-in mechanism should be used that requires some specific user interaction to provide consent.
If you would like to know more about how we can help with your website then contact us.