Missy Duck
ESP Projects
Little Blue Mascot

Written By: Donna Aplin
Published On:

Meet Missy Duck – #ESPDuck

Missy Duck is the little blue mascot of ESP Projects, and she’s more than just a cute face—she’s the spirited sidekick of Donna Aplin, ESP’s Marketing Manager. Known affectionately as #ESPDuck, Missy has become a symbol of fun, creativity, and connection for the ESP community.

Who is Missy Duck?

Missy isn’t your average mascot. She’s a globe-trotting adventurer, a social media star, and a loyal companion to ESP Projects’ customers and partners. Whether she’s perched on a desk in Sheffield or soaking up the sun on a beach in Cornwall, Missy brings a splash of personality to everything ESP does.

Missy’s Summer Travels

Summer is Missy’s favorite season! In 2025, she packed her mini suitcase, slipped on her stylish sunglasses, and set off on adventures far and wide. From riding ESP-branded buses across South Yorkshire to appearing in holiday snaps from around the world, Missy’s journey is mapped on the interactive Global Duck Map—updated every time fans tag their photos with #ESPDuck.  Check out her Summer Travels on her very own Duck Map! Duck Map

Why Missy Matters

Missy Duck isn’t just a mascot—she’s a marketing powerhouse. Featured on ESP’s website, blogs, social posts, and even buses, Missy helps ESP Projects stand out from the crowd while spreading joy and brand awareness.