16th June 2016 ● 9 Min. Read
If you’re a business wanting to market yourself effectively, embracing the opportunities that mobile marketing presents are more important than ever. With mobile browsing now exceeding desktop, the question shouldn’t be ‘should my company use mobile marketing?’ but ‘how?’
That’s all well and good if your company has the luxury of having its own in-house group of techies or a reliable marketing agency to hand, but staying ahead of the curve poses a number of problems, not least knowing where to start. This blog post hopes to at least give you some information to help you make an informed decision on the best course of action, by outlining the difference between responsive design and mobile websites; along with the pros and the cons for each.